Purpose and Profit The Essentials of Social Business Course

Purpose and Profit The Essentials of Social Business Course


Welcome to the "Purpose and Profit: The Essentials of Social Business" Course! In today's evolving business landscape, organizations are increasingly recognizing the importance of integrating purpose-driven initiatives with profit-making activities. This course is designed to provide participants with a comprehensive understanding of social business concepts, strategies, and best practices. By exploring the intersection of purpose and profit, participants will learn how to create sustainable business models that generate positive social impact while delivering financial returns. Whether you are an entrepreneur, business leader, or social innovator, this course will equip you with the knowledge and skills needed to build and scale successful social businesses.

Course Objectives:

  1. Understand Social Business Fundamentals: Gain a deep understanding of social business concepts, principles, and models, including the triple bottom line approach to business—people, planet, and profit.
  2. Explore Purpose-Driven Innovation: Learn how to identify and leverage market opportunities to address social and environmental challenges while creating value for stakeholders and society.
  3. Develop Sustainable Business Models: Explore strategies for designing and implementing sustainable business models that balance purpose and profit, driving long-term success and impact.
  4. Foster Stakeholder Engagement: Understand the importance of stakeholder engagement and collaboration in social business, including partnerships with government, NGOs, and local communities.
  5. Measure Social Impact: Learn how to measure, track, and communicate the social impact of your business activities, using key performance indicators (KPIs) and impact assessment tools.

Organization Benefits:

  1. Enhanced Corporate Reputation: Investing in social business initiatives enhances the organization's reputation as a responsible corporate citizen committed to making a positive impact on society and the environment.
  2. Improved Stakeholder Relations: Engaging stakeholders in social business activities builds trust, credibility, and goodwill, strengthening relationships with customers, employees, investors, and communities.
  3. Competitive Advantage: Organizations that integrate purpose-driven initiatives into their business strategy gain a competitive advantage, attracting socially conscious consumers, investors, and talent.
  4. Sustainable Growth and Innovation: Social businesses that prioritize purpose alongside profit are better positioned to drive sustainable growth, innovation, and resilience in the face of evolving market dynamics.
  5. Positive Societal Impact: By addressing pressing social and environmental issues through business activities, organizations contribute to positive societal impact, driving meaningful change and transformation.

Target Participants:

 This course is designed for entrepreneurs, business leaders, managers, social entrepreneurs, impact investors, and anyone interested in leveraging business as a force for social good. It is suitable for individuals across industries and sectors who are passionate about creating positive social and environmental impact while building successful and sustainable businesses.

Course Outline:

  1. Introduction to Social Business
    • Understanding the concept, principles, and evolution of social business
    • Case Study: Success stories of pioneering social businesses
  2. Purpose-Driven Innovation
    • Identifying social and environmental challenges as business opportunities
    • Case Study: Innovations for addressing global sustainability challenges
  3. Sustainable Business Models
    • Designing and implementing business models that balance purpose and profit
    • Case Study: Business model innovations for social impact
  4. Stakeholder Engagement and Collaboration
    • Building partnerships and alliances to maximize social impact
    • Case Study: Collaborative approaches to addressing community needs
  5. Impact Measurement and Evaluation
    • Measuring, tracking, and communicating the social impact of business activities
    • Case Study: Impact measurement frameworks and tools in practice
  6. Scaling Social Impact
    • Strategies for scaling social businesses for greater reach and sustainability
    • Case Study: Scaling models for maximizing social and financial returns
  7. Ethical Leadership and Corporate Responsibility
    • Leading with integrity and fostering a culture of corporate responsibility
    • Case Study: Ethical leadership in social business enterprises


Essential Information


  1. Our courses are customizable to suit the specific needs of participants.
  2. Participants are required to have proficiency in the English language.
  3. Our training sessions feature comprehensive guidance through presentations, practical exercises, web-based tutorials, and collaborative group activities. Our facilitators boast extensive expertise, each with over a decade of experience.
  4. Upon fulfilling the training requirements, participants will receive a prestigious Global King Project Management certificate.
  5. Training sessions are conducted at various Global King Project Management Centers, including locations in Nairobi, Mombasa, Kigali, Dubai, Lagos, and others.
  6. Organizations sending more than two participants from the same entity are eligible for a generous 20% discount.
  7. The duration of our courses is adaptable, and the curriculum can be adjusted to accommodate any number of days.
  8. To ensure seamless preparation, payment is expected before the commencement of training, facilitated through the Global King Project Management account.
  9. For inquiries, reach out to us via email at [email protected] or by phone at +254 114 830 889.
  10. Additional amenities such as tablets and laptops are available upon request for an extra fee. The course fee for onsite training covers facilitation, training materials, two coffee breaks, a buffet lunch, and a certificate of successful completion. Participants are responsible for arranging and covering their travel expenses, including airport transfers, visa applications, dinners, health insurance, and any other personal expenses.

Course Date Duration Location Registration
22/07/2024 To 26/07/2024 5 Days Dubai, UAE
19/08/2024 To 23/08/2024 5 Days Kigali Rwanda
16/09/2024 To 20/09/2024 5 Days Nanyuki Kenya
14/10/2024 To 18/10/2024 5 Days Nairobi Kenya
11/11/2024 To 15/11/2024 5 Days Nairobi Kenya
09/12/2024 To 13/12/2024 5 Days Nairobi Kenya